Communications
Van Meter, Ashbrook & Associates believes that effective communications, both internally and externally, are essential to a successful public affairs/lobbying effort. Unfortunately, most traditional public relations professionals are not equipped or experienced at communicating public policy matters in a comprehensible or productive fashion. Van Meter, Ashbrook & Associates provides its clients with assistance, advice and options in obtaining the following communication services:

Internal Communications. Corporations, associations and coalitions possess their most powerful resources within their own organizations. Tapping this resource for political activism cannot be set in motion overnight. It requires ongoing education through communication. Van Meter, Ashbrook & Associates has a wealth of experience in working with organizations on implementing an internal communications plan which includes frequent newsletters, "action" alerts, and grassroots lobbying efforts.

External Communications. During times of prosperity, conflict and crisis, each organization needs a spokesperson. Equipped with the knowledge and understanding Van Meter, Ashbrook & Associates needs to effectively lobby on a client's behalf, we are also able to serve as spokespeople for our clients. The firm's principals have tested experience in handling questions from journalists, political activists and legislators.

Crisis Communications. The best way to handle a crisis is to not have one. Even still, situations can grow beyond your control, and the results can have a detrimental effect on your public and political reputation. During these times, the best way to handle a crisis is to be prepared before it happens. Van Meter, Ashbrook & Associates can help develop a crisis management plan that defines the appropriate means of communicating the correct message to the properly identified audiences. Van Meter, Ashbrook & Associates does not consider the news media the only audience—we realize the importance of communicating with people within your organization, with specific opinion leaders in the business world, and also with legislators and other government decision makers.

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